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Professional Real Estate Media Trends

Real estate media is constantly evolving. Staying ahead of the curve means keeping up with the latest trends. Whether you are a Real Estate Agent looking for a photographer that can showcase your properties in away that will set them apart from the others, or a Real Estate Photographer looking for info on ways to get the best images possible for every property you photograph, understanding the treads that are currently shaping Real Estate Media is key.


There are several trends to consider in Real Estate Photography. It is important to not only understand what they are, but what role each of them plays. Outlined below are important real estate media trends that all professionals should be aware of.


Virtual tours: In the past, buyers and sellers had to physically view a property before making a decision. Now, virtual tours are commonplace and allow potential buyers to get an idea of what a property looks like from the comfort of their home. This has revolutionized how properties are marketed and sold.

Left: 3D Matterport displays a virtual tour curated by Shutter Shock Media. For more information about virtual tours, visit https://www.shuttershockrealestatemedia.com/services


Artificial intelligence (AI): AI is becoming increasingly popular in real estate marketing, as it allows businesses to automate processes such as listing updates, email campaigns and customer segmentation based on data gathered by software programs. This allows for quicker, more efficient outreach to customers without sacrificing quality or accuracy.

Social Media Marketing: With so many people using social media networks like Twitter and Instagram, businesses have been able to reach out directly to their target audience in ways never before possible. Making sure your content stands out amongst competitors is essential if you wish to make use of these powerful tools effectively.

Video Marketing - Many professional real estate brands are now leveraging video content instead of relying solely on text-based material when advertising properties online or conducting email campaigns with prospective clients. Videos allow potential buyers to get a better feel for what a property has to offer without having to physically inspect them first-hand.


Augmented Reality (AR) - By creating an interactive layer between viewers and properties, AR gives potential buyers an unprecedented sense of immersion when viewing properties online through mobile devices or tablets equipped with special AR software applications. This is slowly becoming one of the most sought-after features for those looking for virtual tours in real estate media today!


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